FFANY Shoes on Sale 2019

QVC Presents the 26th Annual “FFANY Shoes on Sale”- A Multimedia Event for Breast Cancer Research & Education Support (September 13 through December 31 on QVC.com and the QVC® apps and October 10, 2019 from 6-9pm ET on QVC®): In honor of National Breast Cancer Awareness Month 2019, the 26th Annual QVC Presents “FFANY Shoes on Sale” event is your opportunity to shop for over 70,000 pairs of brand name, donated shoes and accessories offered at Sale Prices at least half off the MSRP or Comparable Retail Value*, with a minimum of 80% of your purchase price** benefitting breast cancer research and education. We’ll also bring you highlights live from the star-studded gala in New York City. Additionally, we’ll be offering a “Shoe of the Day” on-air weekdays September 13 through October 31 as well as a special selection of additional styles on QVC.com and the QVC apps. It’s all part of QVC’s ongoing commitment to promoting women’s empowerment and wellness as QVC Presents
“FFANY Shoes on Sale.”

For this project, I explored concepts with the team, established a strong look and feel, art directed photography and video direction.

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