Hunter McGrady Look Book
QVC is a long-time leader in body positive fashion that helps women of all sizes look and feel fabulous. Now, we are joining forces with superstar model Hunter McGrady on a new collection. All Worthy Hunter McGrady – coming this spring exclusively to QVC – is Hunter's first fashion line and reflects a “plus-size first” perspective, with all styles available in sizes 5X to XXS (36-0) and many in tall, regular, and petite.
While giving creative direction, it was also my job to concept how does Hunter live on our QVC platforms. I developed packaging, online assets and developed a digital look book.
Watch the finish product here, enjoy!
https://www.youtube.com/watch?v=QjfGKFRXv5I
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Model, activist and fierce fashion icon Hunter McGrady believes that we’re all worthy of loving the skin we are in. She’s dedicated her life to spreading that sense of confidence, helping women of all shapes and sizes embrace their differences. In fact, that philosophy is the foundation of her fashion collection, All Worthy Hunter McGrady. Designed from a plus-size point of view, each piece is inspired by Hunter’s personal quest to find clothes that look great on every shape.
